Saturday, February 2, 2013
I'm writing to ask you to do me a huge favor as part of my ongoing cross-channel writing education. As you know, I love learning about results so please continue sharing them with me. Here's why. I recently learned a direct mail letter I wrote had been re-purposed (literally word-for-word) as a wildly successful email ... and one of my blog posts for another client went out as a one-off email in which the headline was used as the subject line. And got a 51% open rate. For me this confirms that best practices for writing strong direct response copy AND content really do work across channels. It's one thing to say it ... another to have results prove it.