Friday, April 11, 2014

Tips for Dealing with the Sticky Business of Direct Mail



Even if you don't write, design or send a lot of direct mail, you need to read this. It's a short article for writers and designers of direct mail.  Production people, too.  It's about why you should pay attention to stickiness when creating and mailing formats the USPS requires to be tabbed, wafer sealed spot or (ugh) continuously glued.

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