Friday, April 11, 2014

Tips for Dealing with the Sticky Business of Direct Mail

Even if you don't write, design or send a lot of direct mail, you need to read this. It's a short article for writers and designers of direct mail.  Production people, too.  It's about why you should pay attention to stickiness when creating and mailing formats the USPS requires to be tabbed, wafer sealed spot or (ugh) continuously glued.


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  3. Maybe a chair or a table, whatever they can find without being obvious. They will get behind this object and try to not make it look contrived as it offers a way to feel more safe when they lie. If they do not have a barrier, liars will attempt to put some space between you and them