I just told an art director buddy I was writing a blog post about verbs. I could see her rolling her eyes all the way from South Carolina...and we weren't using Skype. But then she knows I'm a word nerd.
I love words, especially verbs. If you're a marketer, you should love them, too, because a well-chosen verb has the power to increase opens and clicks that convert to traffic and sales.
Spoiler Alert: For those who slept through grade school grammar, a verb is a word that describes an action, condition or experience. For example, the words run, click, keep, share and feel are all verbs.
With most marketing messages including at least one call-to-action (CTA), verbs are very valuable. That's why you should choose them carefully. Specificity really does count when it comes to choosing a verb that engages, motivates and persuades readers to convert.
For those of you on Twitter, here's an ah-ha. According to Hubspot Social Media Scientist Dan Zarrell, "Verbs beat all--adverbs, adjectives and nouns--in terms of attracting the highest number of shares. In fact, Twitter updates that include verbs have a 2% higher shareability than the average tweet."
So, whether you're writing a tweet, subject line, headline, envelope teaser or CTA button, the right verb can dramatically amp up the clicks, calls, opens, and visits by which your writing is measured. Here's a list of 55 verbs to get you started. Test for the best.
If you want scientific proof of the power of verbs to encourage a physical motor response (aka a click or call), read this. Caution: Be prepared to dig through the science-speak. This is not marketing copy.