Journey. I've been hearing this word a lot from clients in the way they describe either the product they are marketing or their customer's interaction with their product and their reason for using it. Journey. For me, the word has previously been cumbersome. Not as much fun as a vacation. Nor nearly as engaging as an adventure. I'm thinking I need to learn more about journeys. Today, I attended a conference at which one of the speakers used it to describe the marketing of Google Fiber. So, the word of the day is: journey.
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