Wednesday, January 23, 2013
Would some talented direct mail designer puleeez ...
... design direct mail wafer seals (aka tabs) that look engaging and become part of the mailpiece design as well as meet USPS regulations? Right now, the 3 tabs you're required to use to qualify for cheaper postal rates are difficult to rip open and look tacky (no pun intended). They're annoying, ugly and do NOT encourage people to open their mail to read what's inside. I know this from personal experience. Today's mail delivered two pieces that were darn-near-impossible to open thanks to these tabs. Six of 'em. One mailpiece was even from Hallmark. HALLMARK. The social expression people who know all about designing greeting cards people love to open and read. Embarrassing.
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