With healthy doses of patience and nudging from Ethan-My-Editor, my new e-book The Cross-Channel Copywriting Handbook
is out. I'm grateful to Ethan and to my first book buyers ... Thank YOU! By the time the book was put to bed, I realized how much my direct mail experience has influenced the writing I also do for digital media. Today, I'm prepping for a direct mail copywriting webinar and 99.9% of what I'll be talking about applies across channels. Call it copy, content, blogging or haiku, words are fascinating.
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